What to consider when creating a Brand… and please don’t steal our sushi idea
It’s 3:07am. Gasping for air, you lurch yourself upright and out of sleep, your heart ringing in your ears with nothing stirring in the darkness except the palpable buzz of adrenaline and ecstasy.
This is it—you’ve done it. You’ve thought of, quite possibly, the most groundbreaking, innovative, unprecedented and ingenious advancement that is yet to grace humanity.
Drive Thrushi. (Or, Drive-thru Sushi, for those who couldn’t work it out).
You humbly chuckle to yourself, questioning why the thought hadn’t arrived earlier. A smile tugs at your lips as you wipe the sweat from your forehead. All the hard work is done now, because with a product as revolutionary as this, all that’s left to do is to sit back and welcome global domination and delicious success.
Well, if only it were that easy.
Truth be told, the product is the easy part. Think of brands as people—there’s certain people you vibe or resonate with, people with whom you share the same values, and let’s be real—people who you wouldn’t reproduce with, even if they were the last person on earth.
Brands are essentially like humans, too. They’re made up of a bunch of different traits, speak differently, have their own sense of fashion. There’s often many aspects that people don’t consider when creating a brand, including overlooking the most fundamental notion—it’s easy to create a product. It’s much harder to create a brand.
Starting a brand involves creating a unique proposition, identity and messaging for your business, and then consistently communicating that to your target audience. Here are some basic steps you can follow to start a brand:
Define your target audience: Who are the audiences you want to attract to your brand? Clearly defining your target audience will help you tailor your branding efforts to their needs and preferences.
Determine your brand positioning: What makes your brand unique, and how do you want it to be perceived by your target audience? Develop a brand positioning statement that defines your unique value proposition and target market.
Create a brand name and logo: Your brand name and logo are important elements of your identity and will be used consistently across all marketing materials. Choose a name that is memorable, relevant to your business, and easy to pronounce and spell. Design a logo that is visually appealing and reflects the personality and values of your brand.
Develop brand guidelines: Create a set of guidelines that outline how your brand should be represented visually and in messaging. These guidelines should include your brand colours, typography, imagery, and tone of voice.
Implement your branding: Once you have developed your brand identity, start incorporating it into all of your marketing materials, including your website, social media, store environment, and other brand experiences. Be consistent in your use of branding elements to help build recognition and trust with your target audience.
Starting a brand requires time, effort, and resources, but it is an important investment in the success of your business. By creating a strong, cohesive brand identity, you can differentiate yourself from competitors and establish yourself in the culture, helping to create what we call Brand relevance.
Still sound too hard? Then engage a specialist Brand Agency and let them deal with it whilst you drive around eating sushi.
