Brand Camp Out

Got a business, not a Brand?

When you are trying to build a brand, it’s not always an easy thing.

How to think about it, what to focus on, what to ignore, where to show up and when?

That’s not even touching on the fun stuff of what it will all look and sound like.

Light a new fire under your Brand.

Spend a few hours warming yourselves by the pixel fire, getting deep in conversation about the state of your brand, marketing and business.

WHAT IS IT?

Brand Camp Out is a fun and interactive workshop process for those who own, manage or are trying to build a brand. Suitable from small groups to whole organisations, the flexible format can be adjusted to your needs across a few hour to a few days.

HOW DOES IT WORK?

Get away from the day-to-day and get deeper in conversation about the state of your brand, marketing and business. Utilising human centric design concepts, our Brand Camp Counsellors will work with you to co-design the inputs need to create your own version of the Ruck Brand Framework.

WHAT DOES IT COVER?

Brand Camp Out can help you to: 

  • better define your customer

  • understand your brands value offering

  • understand your brands purpose and personality

  • know your content pillars for social media

  • define a brand tone of voice

  • craft a brand narrative and new key messages

  • Tweak your visual presentation to align with your positioning

Ready to go camping?

Let’s elevate your Brand Strategy from something on a page to an experience you can define, manage, shape and share.

Brand Camp Out workshop