We the Makers - NWM
The Brief
We the Makers is a major biennial event on the National Wool Museum (NWM) calendar centred around the Sustainable Fashion Prize. Every two years it will showcase emerging themes from the world of sustainable fibre and textiles through the next generation of fashion designers. NWM needed support in creating an identity that was bold, bright and dynamic, incorporated natural motifs, and embodied a futuristic feel while tying back to the NWM collection.The Solution
The Ruck team had plenty of fun developing campaign direction that spoke to a national and creative audience. The graphic-driven campaign takes cues from yesterday and tomorrow, to cast a trippy vision of what fashion could and should be.Ruck helped out with campaign strategy and design as well as UX/UI design of the campaign website.
Services
NWM We the Makers website
