Uppr Lowr
The Brief
Born from the brains at Ruck, Uppr Lowr is a series of premium street-ready headwear designed in collaboration with artists. It celebrates classic caps and contemporary design and typography, whilst being responsive to creative culture in all forms. Each run is limited edition and designed to be collected.The brand identity needed to reflect a design-led, sharp, and confident aesthetic while equally being minimal to let the product do the talking.
The Solution
The Ruck team built the Uppr Lowr brand from the ground up, starting with a strong strategic framework leading into a comprehensive visual identity system and ecommerce website. Every touchpoint of the brand, from the product box to each individual swing tag, was treated with consideration and precision to create a truly elevated brand experience and build on the premium feel and collectability of the item.Services
