Rebecchi’s
The Brief
Bad Neighbour Records is both a neighbour of Ruck and a charmingly unpretentious record store housed within the Boom Gallery precinct. Having graduated from their pop-up store to a bigger and better cafe space down the road, Bad Neighbour Records was to spread its wings into the cafe world—and with it, we needed to create a brand identity that could honour its unique vibe.The Solution
It goes without saying—when it came to references, we couldn’t look past the cornerstone of Australian TV, ‘Neighbours’. In particular, we’d set our sights on Aussie icon and Mr Steal Yo Girl, Toadie Rebecchi. And so, Rebecchi’s was lovingly born. Rebecchi's is your friendly neighbourhood sandwich person serving up very fine records 'n' coffee. This brand is fun, bold, and nostalgic, with a good swig of irony.The Ruck team facilitated the namestorming process and created the entire brand identity system from the ground up. We also developed a suite of key messages that embodied the brand’s quirky and eccentric personality, and rolled out the design into further brand collateral such as menus, signage, sticker sets, and decals for the physical space.
Finally, we created social media assets along with facilitating a content shoot to support the launch of the brand.
