Geelong’s Ruck Agency joins Merchantwise Group

Geelong’s boutique brand and creative studio Ruck Agency has joined one of Australia's fastest growing integrated marketing and media companies, Merchantwise Group.

The Geelong-based studio on Rutland St, Newtown, founded in 2018 and led by Director Lach Ryan, will transition into Merchantwise Group’s creative and marketing agency, Three Scoops.  

With Lach stepping into a senior creative role at Three Scoops as Head of Brand & Creativeand his team joining the Merchantwise Group studio, Ruck Agency’s clients from across Geelong and the Surf Coast region will also move across, continuing to receive the same high-level creative partnership. 

Ruck Agency clients including Cotton On Group, City of Greater Geelong, Adventure Park, Tourism Geelong and The Bellarine, Geelong Arts Centre, Great Ocean Road Regional Tourism, TAC, GMHBA, WorkSafe, NDIS, Circulus Wine and Kick Academy will now be supported by expanded capability across creative, campaign, content, design and production – as well as gaining access to Merchantwise Group’s wider services including media, performance marketing, influencer, social and digital, enabling more integrated end-to-end solutions. 

Three Scoops Head of Brand & Creative Lach Ryan said, “Joining Merchantwise Group is about fast-tracking what we set out to do with Ruck - delivering brand focussed, strategic led creative - while giving us the chance to play on a bigger stage, both here in Australia and internationally. We’re bringing fresh ideas and a grounded perspective, and MerchantwiseGroup brings an amazing network and talented team. What really makes it work is that we all share a people-first approach and a passion for creating great work which will only go towards really benefitting our Geelong clients.”

Three Scoops will continue to operate under its existing name and brand, leveraging the 

strength, scale, and support of the Merchantwise Group.  

About Merchantwise Group

Merchantwise Group is a leading brand management, marketing and media agency headquartered in Melbourne Australia, with offices in Sydney, Adelaide, London, The Hague, Shanghai and Hong Kong, with global service delivery capabilities.  The group of six businesses combine licensing, creative marketing, and media capabilities to build and extend great brands. www.merchantwisegoup.com