Who’s on vocals in your brand?
Walk the line, don't snort it - finding funny for your Brand
You know how your friends and family tend to look, but should you be blinded by some freak run-in with magical gutter goblin out the back of a 7-11 on the way home from a late-night Slurpie escapade…well…you could still probably pick them out of a crowded room by the sound of their voice.
So why do brands constantly overlook this key attribute still expecting to rock their marketing and find fans?
Smells Like Brand Spirit
Across much of marketing, advertising and social media, humour is used to capture an audience, build rapport and improve message recall whilst providing a platform for to share your brand values and experience principles.
It’s not always easy.
What is funny to one person, isn't to another. It’s a fine line and not one many brands are brave enough to walk. So what helps make a brand’s communication funny?
Party Harder McDonald's
One of the lesser-known markers of adulthood is when you develop your own family fragrance. According to my sister, our house has a distinct waft of oceanic breeze (thanks Cold Power!) combined with lightly burnt sourdough. I am not sure if I like the sound of it.
More rock n roll than Amanda Woodard
It’s not the fact that McDonald’s are trying to brand everything that gets to me, it's the soulless, inauthentic manner in which they do it.
I was interviewed by some quaff of a man and a peroxided skeleton of a woman. No matter how confident and articulate I tried to be, they just weren’t vibin’ on me.