Who’s on vocals in your brand?
Ruck Agency collaborates with Buff Diss on Geelong installation
You know how your friends and family tend to look, but should you be blinded by some freak run-in with magical gutter goblin out the back of a 7-11 on the way home from a late-night Slurpie escapade…well…you could still probably pick them out of a crowded room by the sound of their voice.
So why do brands constantly overlook this key attribute still expecting to rock their marketing and find fans?
Walk the line, don't snort it - finding funny for your Brand
The Buff Diss x Ruck Agency installations plays with topographical lines and is indicative of new direction Buff Diss’ work has been taking recently. It celebrates the geography of the local Geelong region, from the You Yangs to to the Bellarine Peninsula.
Stop by 105 Little Malop St Geelong and view the installation for yourself - just be warned the building may be looking into your soul.
Squarespace or Point Break?
Across much of marketing, advertising and social media, humour is used to capture an audience, build rapport and improve message recall whilst providing a platform for to share your brand values and experience principles.
It’s not always easy.
What is funny to one person, isn't to another. It’s a fine line and not one many brands are brave enough to walk. So what helps make a brand’s communication funny?
Smells Like Brand Spirit
People often ask why Squarespace is so loved. To us it rates just behind our wives, children and Kathryn Bigelow’s 1991 masterpiece Point Break.
Party Harder McDonald's
One of the lesser-known markers of adulthood is when you develop your own family fragrance. According to my sister, our house has a distinct waft of oceanic breeze (thanks Cold Power!) combined with lightly burnt sourdough. I am not sure if I like the sound of it.
More rock n roll than Amanda Woodard
It’s not the fact that McDonald’s are trying to brand everything that gets to me, it's the soulless, inauthentic manner in which they do it.
I was interviewed by some quaff of a man and a peroxided skeleton of a woman. No matter how confident and articulate I tried to be, they just weren’t vibin’ on me.