Learn how to get people to like your brand by CREATING a brand that likes people.

Perfect for startups, established brands looking to challenge and old brands looking to reboot.
— Ruck Agency

Today, your customers, followers and fans are inherently aware of the marketing tactics of old. You can’t rely on the demanding and interruptive approaches to getting your message out there.

In our digital connected, emotionally disconnected world the opportunity is to create communities and present a purpose that people can believe in.

To use marketing and brands for good.

It’s about creating something for humans. Something that engages the head and the heart.

A human centric brand.

A human centric brand is one that is correctly codified. Now, more than ever, this is not about logos, names or products but a set of human experiences. A brand should look sharp, speak well, do good, connect with a crowd and find some fans.

About Ruck Agency

At Ruck Agency we plan, shape, strategise, create, make, produce and curate experiences for humans.

We believe brands need to be designed for people. Aiming for the head and the heart, avoiding the generic and taking a few risks.

We partner with those who aim to be creative, relevant and authentic.  

The key ingredients are a combination of paragraphs, pixels and people.We use bits of design thinking, brand strategy, storytelling, culture curation and a healthy DIY attitude to get there.

Lach Ryan Brand Experience expert

Book your free 20 minute one-on-one brand consultation with our Founder Lach Ryan.

Lach has over 12 years client and agency side experience, combined with creative credentials in content production working hands on with brands such as Vans, KeepCup, Cotton On, Victoria University, Telstra, The Good Guys, Typo, Cockies Beer, Bendigo Bank and Toll. He currently teaches Advertising course at RMIT University and is a prolific content creator, having made short films, published as a freelance writer, produced live shows and hosted a successful podcast.


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