What is Brand Camp Out?
We've pulled together Brand Camp Out as an intensive, one-day brand workshop that will set you up for success and create a challenger brand that cuts through in today's marketplace.
After pitching your tent with us you'll be able to: define your customer, your brand’s value offering, understand your brand’s purpose and personality, know what to focus on when it comes to content and in what voice to say it. Plus we'll give you a bunch of handy tools that other agencies don’t want you to know exists.
Who are we?
Here at Ruck, we specialise in all areas of brand experience. From strategy, to identity to execution, we handle all aspects of the branding process. We back this up with innovation solutions and content strategy + production capability, all built on a digital-first approach.
We plan, shape, strategise, create, make, produce and curate experiences for humans.
At Ruck, we partner with those who aim to be creative, relevant and authentic. We’ve planted our flag on the idea of being the agency Brands need for today, as they move into tomorrow.
What is ‘brand’?
A Brand is more than a logo. We believe brands need to be designed for people, aiming for the head and the heart, avoiding the generic and taking a few risks.
A Brand should look sharp, speak well, do good, connect with a crowd and find some fans.
What’s on offer?
The event will be held at Big Boom Gallery. Big Boom is a vibrant and active contemporary art and design gallery that’s growing into a new creative hub in Newtown.
You will be provided with tasty catering and world class coffee courtesy of Sunday Geelong.
Lach Ryan is the Founder of Ruck Agency and has over 12 years client and agency side experience, combined with creative credentials in content production.
Lach has a unique take on what makes brands work today. He has worked hands on with brands such as Vans, KeepCup, Cotton On, Victoria University, Telstra, The Good Guys, Typo, Cockies Beer, Bendigo Bank and Toll. Lach also teaches Advertising and Copywriting at RMIT University.
What you’ll learn…
What makes a Brand today
Identifying and understanding your customer
Mapping your Competition
Defining your Brand Experience
Rethinking how you definer your product
Determining your Brand Purpose
Working out your Brand Persona
Landing on a Brand tone of voice
Building your social media content pillars
Understanding logo design
The key ingredients to your brand marketing toolkit